AN ANALYTICAL STUDY OF IMPACT OF PROGRAM 'SUPER PRIME TIME' OF TV9 BHARATVARSH ON YOUTH

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Adarsh Kumar, Dr. Rayaz Hassan, Vandana Yadav

Abstract

Abstract

The current study focuses on the “Impact of Program 'Super Prime Time' of TV9 Bharatvarsh on youth”. The 'Super Prime Time' runs on TV9 Bharatvarsh News channel. The TV9 Bharatvarsh News channel's "Super Prime Time" has been playing a big part in engaging young people with intellectual video content. 'Super Prime Time' on the TV9 Bharatvarsh News channel has been the go-to source of stimulating entertainment for millennials in a nation where television programmes and the various film or entertainment industries must contend with the stringent censorship in their content. The TV9 Bharatvarsh News channel's "Super Prime Time" is quickly catching up with this shifting trend and has begun integrating its broadcasting with the aid of product placement in entertainment media. A common entertainment media consumption habit that may have both beneficial and negative effects on consumers' psychological well-being is the intensive, continuous viewing of television shows.  The purpose of this study is to determine whether viewing 'Super Prime Time' segments on the TV9 Bharatvarsh News channel has an impact on viewers, particularly young people.   


 

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How to Cite
Vandana Yadav, A. K. D. R. H. (2024). AN ANALYTICAL STUDY OF IMPACT OF PROGRAM ’SUPER PRIME TIME’ OF TV9 BHARATVARSH ON YOUTH. Obstetrics and Gynaecology Forum, 34(3s), 1790–1796. Retrieved from http://obstetricsandgynaecologyforum.com/index.php/ogf/article/view/593
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